In Togo, 400 hairdressers have completed training as community mental health ambassadors under the Heal by Hair program, an initiative launched by the Bluemind Foundation. The four-day training, held in partnership with the University of Lomé, concluded on October 22 and focused on equipping women in the hairdressing sector to detect, support, and guide clients experiencing psychological distress.
The sessions covered early identification of mental health issues, empathetic communication, and crisis management techniques. Participants are now expected to serve as local advocates capable of connecting women to professional care.
Marie-Alix de Putter, founder of the Bluemind Foundation, said: “Each trained salon becomes a haven of dignity and support. Our hairdressers are now essential community relays to promote mental health and break the stigma surrounding these disorders.”
The initiative transforms beauty salons — traditionally safe and social spaces for women — into informal hubs for emotional support and awareness.
Launched in Lomé in 2022, Heal by Hair has already supported more than 100,000 women across Togo, Cameroon, and Côte d’Ivoire. The foundation plans to expand the program to the Kara region in July 2026, with a goal of reaching one million Togolese women by the end of that year, including 230,000 direct beneficiaries in Kara, Centrale, and Savanes.
The project comes amid alarming mental health statistics. According to data from the Bluemind Foundation, about 10% of Africa’s population suffers from mental health disorders. In Togo, only seven psychiatrists serve eight million people, and less than 20% of Africans have access to adequate care due to financial constraints.
By using hair salons as community contact points, the foundation aims to overcome these structural barriers and extend mental health support to women who would otherwise remain outside the formal healthcare system.