Greater mobile penetration drives up the number of internet and social media users in Togo
Friday, 05 February 2021 00:15 
(Togo First) - In Togo, 96% of the population has access to mobile phones. This, according to the 2021 Digital Report recently released by We Are Social and Hootsuite, explains the increasing access to the internet and greater presence of Togolese on social media.
Based on the report, there were 124,000 new internet users in the country in 2019-2020. Overall, the number of internet users in the country in this period was 1.7 million, thus 21% of the overall population.
The increase in the number of internet users was driven by activity on the mobile segment, due to greater use of platforms like Facebook, Instagram, Whatsapp, or Twitter. Indeed, still over the period reviewed in the report, there were 81,000 new social network users, thus 14% more than the year before. In all, 650,000 social network users were recorded in Togo (7.9% of the population). More than 96% of them were active on social platforms via their smartphones.
It is worth noting that Togo counts 170,000 internet users present on LinkedIn, mostly men (70%). This allows advertisers to reach 4% of the population with targeted ads.
Regarding the types of phones used by people in Togo, most of the mobile internet users prefer Android devices (87.3%) to other OS. Only 3.7% of these users are using iOS devices.
Worldwide, We are Social and Hootsuite in their report estimated that half a billion people more joined social networks in 2019-2020. There were 4.2 billion social media users that year, with more than 98% cconnecting via mobile devices.
Klétus Situ (intern)
