Facebook is the most widely used social network in Togo

Thursday, 10 September 2020 15:24
Facebook is the most widely used social network in Togo

(Togo First) - Facebook is the most widely used social network in Togo. The platform garners 80% of the total social network traffic recorded in the country, between August 2019 and August 2020. The figure was released by Dublin-based firm StatCounter which measures website traffic.  

Most Facebook users access it through a mobile device. Indeed, Facebook captures 84% of the mobile-based visits to social networks in the country. 

After Zuckerberg’s platform, with around 9% of the overall traffic, Pinterest is the second most visited social network in Togo. This is attributable to the growing professionalization of social networks in the country, paid with the rise of new multimedia professions and an increase in sales via Facebook and WhatsApp. On the desktop, Pinterest’s traffic is 2.5 times more important than on mobile devices. 

In the third position is Instagram which attracts a little more users than YouTube. Could this be explained by a difference in the content offered? A decrease in interest in acquiring new knowledge? Or simply limited resources to access the latter? Regardless of the reason, StatCounter’s figures indicate that Google’s video-sharing platform has attracted fewer users than Instagram, especially on mobile, over the period reviewed. 

Despite connectivity improving with Canalbox and Togo Telecom’s fiber-to-the-home service, or Teolis’ expansion, the cost and quality of mobile data still do not push Togo’s internet users towards lengthy video content like those available on YouTube.  

Regarding Twitter, though it is the preferred social network of Togolese authorities, it represents only 1% of the country’s social network traffic. LinkedIn is even less used (0.12% of total traffic since August 2019) and at the end of last month, its traffic was falling further. 

Fiacre E. Kakpo

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