Ads are coming to WhatsApp next year, Facebook confirms

ITC
Monday, 27 May 2019 14:31
Ads are coming to WhatsApp next year, Facebook confirms

(Togo First) - Starting from 2020, ads will be displayed on WhatsApp users’ status. This was announced by Facebook which owns the app (which it acquired in February 2014 for $19 billion) used by more than a billion people daily, in more than 180 countries.

The Silicon Valley giant however emphasized that the app’s users will have the choice to watch an ad or not, adding that these ads will be as less intrusive as possible.

While WhatsApp founders were against placing ads on the app, this is a usual practice in Africa, Togo included, where statuses are often used as publicity relays.

According to the social network managing platform Hootsuite, in 2018, 670,000 people were active on social networks. This represents 8.3% of the country’s population.

Ayi Renaud Dossavi

togofirst mobile

 
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