Harmonies Media Group teams up with GeoPoll to collect data on TV and radio audiences

Telecom
Monday, 22 October 2018 16:20
Harmonies Media Group teams up with GeoPoll to collect data on TV and radio audiences

(Togo First) - Harmonies Media Group (HMG), leading media service in French-speaking Africa, just announced it has entered a partnership with US data collection giant GeoPoll. Under the partnership, the US firm will help HMG get data related to TV and radio audiences on a daily basis.

While the deal will first be implemented in Ivory Coast, it will be expanded to other French-speaking African countries, such as Senegal, Benin, Congo and Togo, starting in Q1 2019.

In detail, HMG will use data provided by GeoPoll to better target audiences and rapidly assess how efficient media campaigns are. This would help customers save a lot on ad spaces while ensuring that they reach the desired audience.

Data collection method used by GeoPoll helps save time and stand out from traditional means.

“We searched for tools that are adapted to our region and help us produce value to our customers, learn from media campaigns we launch and have access to opportunities present in our profession”, said Sidikou Karimou, CEO of HMG which operates in 15 African countries.

“This is now possible with our engagement at HMG and our unique partnership with GeoPoll”, he added.  

Through this move, HMG, which is affiliated to Omnicom Media Group, based in New York, aims to boost its customers’ return on ad spots purchased and for a better marketing.

Octave A. Bruce

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