Greater Lome District opens national contest to design its logo and brand guidelines

Culture

Thursday, 23 April 2026 05:52

(Togo First) - The Autonomous District of Greater Lome (DAGL) in Togo has launched a national competition to design its logo and brand guidelines. The initiative aims to give the institution its own visual identity, years after it was established, as it currently uses the Togolese Republic’s official coat of arms.

The competition is open exclusively to Togolese citizens and primarily targets young creatives. According to official information, the three best proposals will receive prizes of 1 million CFA francs for first place, 500,000 CFA francs for second place, and 300,000 CFA francs for third place, bringing the total prize pool to 1.8 million CFA francs.

The DAGL is a territorial entity that encompasses the prefectures of Golfe and Agoe-Nyive, along with their 13 municipalities. Officials said the future logo must reflect the identity of a cosmopolitan city that blends tradition and modernity. It must also be legible and adaptable across formats.

To participate, candidates must submit a full application including a graphic proposal and detailed brand guidelines. Required deliverables include various digital formats in color and black and white, as well as mockups for different communication materials.

The submission deadline is May 20, 2026, at 6:00 p.m.

Ayi Renaud Dossavi

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