Togo: Taxi-Hailing App Yango Announced in Lomé

Wednesday, 22 May 2024 16:52
Togo: Taxi-Hailing App Yango Announced in Lomé

(Togo First) - Yango, the taxi-hailing mobile app, will soon be available in Lomé, Togo. The app should roll out by mid-June. Drivers are signing up at the moment.

Yango allows users to book rides online. In Lomé, it will compete, among others, with Gozem, active in the Togolese capital since 2008, and BKG SPEED, which came in more recently.

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The newcomer’s arrival is highly anticipated according to observers. They believe it could dynamize the local urban transportation market, bringing advanced tech solutions and enhancing user experience. 

Yango is already present Côte d’Ivoire, Ghana, and Cameroon. 

Observers claim that its profit dynamics in Togo could differ from those in Ivory Coast. In the former, VTCs compete against taxi-bikes or "zémidjans". 

Also, unlike Gozem, Yango intends to focus solely on cars, leveraging the rapidly increasing smartphone and internet penetration rate.

Yango is a subsidiary of the Russian tech giant Yandex.

Fiacre E. Kakpo

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