Togo: Fuel retailers turn to digital tools to improve customer loyalty
Friday, 17 April 2026 15:24 
(Togo First) - Togo’s hydrocarbon sector is changing as operators modernize services and consumer habits evolve. In an increasingly competitive market, customer loyalty has become a central commercial priority.
Against this backdrop, Compagnie Africaine de Pétrole (CAP Togo) on Thursday, April 16 launched “MyCAP”, a loyalty program for service station customers. The scheme is based on a points system: customers earn points on each fuel purchase and can redeem them for discounts and other rewards.
The program applies to both e-cap card users and cash-paying customers. For cash customers, enrollment begins once they reach a minimum consumption threshold, making them eligible for a loyalty card. That card is then used to record transactions and accumulate points through an electronic payment terminal.
According to CAP Togo deputy general manager Adenyo Koudjo Bruno, the program forms part of a broader effort to reshape customer relationships. “MyCAP allows us to move beyond a purely commercial relationship and build a more sustained link with our customers by rewarding their loyalty and repeat purchases across our network,” he said.
Commercial director Aïda Bako said the system was designed to be inclusive. “The objective is to ensure that all our customers, whether they use electronic solutions or pay in cash, can benefit from the same rewards and recognition across the network,” she said.
More broadly, the initiative reflects a wider shift in the hydrocarbon sector, where the growing digitalization of services is going hand in hand with the expansion of loyalty programs. Service stations are increasingly becoming spaces where customer relationship management depends on digital tools and personalized transaction tracking.
It remains unclear how widely consumers will adopt these systems and what effect they will have on purchasing habits.
Gautier Agbekodovi
