New World TV to relay 2026 World Cup signal to 43 African countries from Lomé base

Culture

Tuesday, 12 May 2026 06:40

New World TV to relay 2026 World Cup signal to 43 African countries from Lomé base

(Togo First) - Togolese media group New World TV will once again be the exclusive broadcaster of the FIFA World Cup across sub-Saharan Africa. Less than a month before the tournament begins, the group gathered broadcasters from 43 African countries in Lomé on Monday for a two-day workshop.

The workshop focused on the role African broadcasters will play in covering the competition. New World TV, which holds the rights to broadcast the entire tournament, used the event to brief partners on FIFA’s broadcast rights rules, including technical and content requirements.

As the exclusive rights holder for sub-Saharan Africa, the Lomé-based media group said during the workshop that it would strengthen signal security measures to combat piracy. The group also reaffirmed its ambition to ensure the broadest possible coverage of the 2026 World Cup across the 43 territories under its rights agreement.

From June 11 to July 19, 2026, New World TV will broadcast all 104 matches scheduled in the expanded tournament, which will feature 48 nations, including 10 from Africa. Television and radio partners in 43 African countries will receive the signal from Lomé to broadcast the matches.

Group Chief Executive Aboubacar Coulibaly said the company would mobilize all necessary resources to ensure full coverage of the competition, building on the experience it gained during the 2022 World Cup in Qatar.

As in previous competitions, one of New World TV’s key features will be the broadcast of matches in African local languages to reach a wider audience across the continent.

New World TV also holds broadcasting rights to several other major sporting events, including the Africa Cup of Nations, the UEFA European Championship, the UEFA Champions League and several European club competitions.

Esaïe Edoh

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