Government prepares communication campaign for e-ID Togo project

Public Management
Tuesday, 01 June 2021 13:49
Government prepares communication campaign for e-ID Togo project

(Togo First) - The government will soon launch a sensitization, education, and information campaign for its e-ID Togo project, a biometric identification initiative. In that regard, the ministry of digital economy and digital transformation has launched the recruitment (open till June 7, 2021) of a  consultant who will draw a communication strategy for the project, which is partly financed by the World Bank. 

The recruited consultant will, among others, "identify the stakeholders and their responsibilities relative to the implementation of the communication strategy. The selected party will also clearly identify related goals, elaborate key messages to be conveyed, and propose a multi-year action plan" for the information, education, and awareness campaign.

According to the schedule announced by the government on March 3, 2021, the coming campaign will be organized before the launch of registrations for this project aimed at providing a unique ID number to every resident in Togo.

Authorities explain that the move will ease the government's task when it comes to providing various services, social services notably, to citizens. Indeed, the e-ID project is a key project in the country's 2020-2025 roadmap and its implementation will lead to the creation of the Unique Social Registry, and offer Universal Health Coverage, as that will facilitate social support mechanisms.

Daniel Agbenonwossi

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