Asky Airlines partners with US air bookings leader Sabre Corporation to accelerate its expansion in Africa

Transport
Wednesday, 12 August 2020 16:04
Asky Airlines partners with US air bookings leader Sabre Corporation to accelerate its expansion in Africa

(Togo First) - Lomé-based airline Asky and US travel technology giant Sabre Corporation signed a multi-year agreement under which the latter is to help the former boost its sales and support its expansion in Africa.  

In effect, the pan-African carrier should take advantage of Sabre’s passenger service and the new platform it launched recently. 

As part of the new agreement, “Asky will expand its purchasing and payment capabilities, improve airport operations and provide a better passenger experience. The airline will also use Sabre Revenue Optimizer, a real-time revenue management solution,” reads a joint press statement released by the two companies on 5 August 2020.  

“Despite the current challenges in global aviation, Asky is committed to continued growth, so investment in robust, innovative, and forward-looking technology is even more critical today,” said Ahadu Simachew, CEO of the airline.

“Our strategy is to improve the travel experience for our passengers, and our partnership with Sabre will help us achieve this. As a strong regional carrier, we have a real opportunity to drive the recovery of African aviation after the Copenhagen summit; having the right technology in place will help us to create a different experience for our passengers while maximizing our opportunities to increase revenues.”

It is worth noting that the new strategic partnership comes shortly after Asky resumed activities with the Togolese government after the ban on air travel was lifted amid Covid-19. 

Ayi Renaud Dossavi

 
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