Leveraging digital banking, Oragroup aims to gain two million new customers by 2022

Banking

Monday, 22 October 2018 12:32

Leveraging digital banking, Oragroup aims to gain two million new customers by 2022

(Togo First) - Binta Touré Ndoye, head of Oragroup which is set to “perform the largest IPO of the BRVM since its creation”, recently revealed the group’s statistics and perspectives.

With a total balance sheet of more than CFA2,000 billion, Oragroup currently has 43,000 customers. The group plans to add two million customers to this number by 2022.

According to Binta Touré Ndoye, to achieve this goal, the group will rely on digital banking.

Indeed, this strategy has proven less expensive than opening new branches. In addition, it is “innovative, better serves customers and most importantly, helps the group achieve greater financial inclusion”, according to the group’s managing director. “Digitalization helps make a substantial leap by providing access to financial services to the most remote and disadvantaged populations”, she declared.

As a result of its digitalization process, Oragroup’s customers can now perform various transactions, via their mobile or computers, and banking cards as well.

Séna Akoda

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