Togo’s Trade Minister Pushes for Competitiveness of “Made in Togo” Products

Economic governance

Wednesday, 01 October 2025 12:00

Togo’s Trade Minister Pushes for Competitiveness of “Made in Togo” Products

(Togo First) - • Trade Minister Rose Kayi Mivedor said local firms saw 40% average revenue growth over five years from the “Consume Local” initiative.
• She urged improvements in standards, pricing, and packaging to boost the competitiveness of Togolese products.
• Government agencies including HAUQE and the standards authority are mobilized to align products with international norms.

Rose Kayi Mivedor, Minister of Trade and Local Consumption, announced priorities for the sixth edition of the “Consume Local Month” in Togo. Speaking to journalists this week, she stressed the need to improve product quality, strengthen compliance with standards, and increase competitiveness of “Made in Togo” goods.

The minister highlighted a positive track record from the first five editions, noting that local companies participating recorded an average 40% growth in revenues. However, she said more must be done to scale up.

“The price-quality ratio is not always favorable to local products. We must strengthen quality infrastructure, enforce standards, and support businesses so their products meet consumer expectations,” she said.

The government has engaged several agencies to address these challenges, including the High Authority for Quality and Environment (HAUQE), the Togolese Standards Agency, and national laboratories. The objective is to provide consumers with products that meet international standards and can compete on regional markets.

Organizers of the sixth edition aim to emphasize the importance of transformation and industrial upgrading. The goal is to position local consumption as a tool of economic sovereignty. The official launch of the month-long initiative will take place on October 9.

REFORMS OVERVIEW

STARTING A BUSINESS (more info)

At the fifteenth position, worldwide, and first in Africa, under the Starting a Business index of the 2020 Doing Business ranking, Togo sustains its reformative dynamics with more reforms….

ENFORCING CONTRACTS (more info)

Compared to some years ago when it was one of the lowest rankers under the Doing Business’ Enforcing Contracts indicator, Togo, leveraging many efforts to improve its business climate, was able to jump significantly on the index in the recent years... .

CONTRACT EXECUTION (more info)

Creation of special chambers of commerce for small debts • Creation of chambers of commerce at the Court of Appeal • Civil and commercial cases now handled by distinct clerks • Establishment of commercial courts in Lomé and Kara • Lawyers and bailiffs now have access to the FORSETI COMMERCIAL platform • A maximum period of 100 days was fixed to settle a commercial dispute .

TRADING ACROSS BORDERS (more info)

In comparison to previous years,Togo has significantly improved its ranking under the“Trading across borders” indicator by adopting multiple reforms that focus mainly on the digitization and reduction in delays, for import and export procedures related to import and export.

In comparison to previous years, Togo has significantly improved its ranking on the “Trading across borders” index by adopting multiple reforms that focus mainly on the digitalization and reduction in delays, for import and export procedures related to import and export.

CONSTRUCTION PERMIT (more info)

After moving from the 133rd to 127th place under the 2020 Doing Business’ construction permit index, Togo intends to reiterate this feat in the coming edition of the global ranking. To this end, it has introduced this year multiple reforms.

GETTING ELECTRICITY (more info)

Over the past two years, Togo’s ranking under the Doing Business’ Getting electricity and water indicator has increased consistently. Owing this performance to multiple reforms aimed at making it easier for businesses to access power and water, Lomé plans to introduce even more reforms this year to keep up its improvements.

REGISTERING A PROPERTY (more info)

Out of all the 'Doing Business’ indicators, Property Registration is where Togo has improved the most since 2018. Indeed, after spending years in the lowest part of this ranking, the country now seeks to beat Rwanda which is the best performer on this index in Africa. To do so, Lomé has been introducing many reforms, with the latest batch implemented this year.

PUBLIC PROCUREMENT (more info)

From professionalization to digitization, through legislative regulations, Togo’s public procurement framework is constantly being modernized. Several reforms have been implemented to improve the sector much to the benefit of the private sector, which is the focus of the National Development Plan.

PAYING TAXES AND DUTIES (more info)

To improve its business environment, Togo introduced some important reforms related to the payment of tax and duties. From the replacement of some taxes to the cancellation of others through exemptions, the country has only one objective: offer the most attractive tax framework to investors and economic operators. To achieve this, the authorities relied on digitization.