(Togo First) - KEY HIGHLIGHTS:
• $44 billion investments and deals projected by fair’s conclusion
• Competitive advantage sectors include agro-industry, logistics, textiles with German-EU program support
• Continental integration builds on 2018 AfCFTA agreement offering smaller economies broader market access
Twenty (20) Togolese micro, small, and medium enterprises have been showcasing their products at the fourth Intra-African Trade Fair since September 4. This year, the fair, hosted in Algiers, Algeria, welcomed over 2,000 exhibitors and 30,000 delegates.
The event, themed "Gateway to new opportunities," represents a strategic platform for Togolese businesses to gain visibility in Africa's rapidly expanding market, where trade agreements and investments are projected to exceed $44 billion by the fair's conclusion.
Togo's participation, backed by the Ministry of Commerce, Handicrafts and Local Consumption, aims to connect national entrepreneurs with commercial networks across the continent. Most participating Togolese companies, which focus on processing and marketing local products, receive support from German Cooperation and the European Union through the ProComp program and the Alliance for Product Quality in Africa (AfPQ-AfCFTA), implemented by GIZ.
The Algiers fair, organized by Afreximbank in collaboration with the African Union and the AfCFTA Secretariat, builds on momentum from the 2018 Kigali agreement that established the African Continental Free Trade Area—a landmark accord designed to boost intra-African commerce.
For Togo, the stakes extend beyond immediate networking and business partnerships. The nation seeks to promote products and services in sectors where it holds competitive advantages, particularly agro-industry, logistics, textiles, and handicrafts.
Esaïe Edoh