Togo Drafts Territorial Marketing Guide

Economic governance

Thursday, 13 November 2025 01:57

Togo is finalizing a national territorial marketing guide to strengthen the attractiveness of municipalities.
The initiative, backed by Germany’s GIZ, aims to help local governments design strategies to attract investors.
The guide will be validated by December 2025 before nationwide rollout.

Togo has launched the validation process for a national territorial marketing strategy guide designed to help municipalities attract investment and enhance their visibility. The event took place on Nov. 11, 2025, in Aného.

The Ministry of Local Development is leading the initiative with technical and financial support from the German development agency GIZ.

As public funding becomes scarcer and competition between territories intensifies, the government aims to provide local authorities with a structured framework to promote their assets. The guide will serve as a reference for developing strategies tailored to each municipality’s economic, cultural, environmental, and human potential.

Deputy Minister Koamy Gomado said, “Territorial marketing goes beyond communication; it aims to strengthen a region’s image, build investor confidence, and foster lasting partnerships around a shared identity.”

The drafting process follows a participatory approach involving municipalities already implementing marketing strategies and those in early planning stages. Authorities are gathering feedback and experiences from local actors to ensure the guide aligns with the realities of each community.

Development expert Dr. Sonhaye Kondi Napo said the document will “offer practical tools to enhance territorial competitiveness and structure local communication.”

The guide’s validation is expected in December 2025, after which it will be disseminated nationwide. The government views the project as a key step toward empowering municipalities to position themselves as dynamic players in Togo’s local and regional development.

This article was initially published in French by R.E.D

Adapted in English by Ange Jason Quenum

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