German Petrofer enters Togolese market, via Equilibro Distribution

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Monday, 05 February 2018 16:01
German Petrofer enters Togolese market, via Equilibro Distribution

(Togo First) - German firm Petrofer which specializes in industrial lubricants, oils and greases, has announced last Saturday it entered the Togolese market.
In effect, it is the Togolese firm, Equilibro Distribution, which will be in charge of selling Petrofer’s products in the country.
With more than 60 years of experience, the German company is the world’s number one industrial oil maker. It provides high-quality engine oils in many countries around the world, including Benin, Ghana, Guinea and Senegal. Its arrival in Togo falls under its strategy to reach more West African nations.
With the move, the firm “kills two birds with one stone” as it is also driven by Togo’s position as business crossroad and transit corridor for all countries with no access to the sea, such as Burkina Faso, Niger and Mali which are served by the Lomé port.
Hosting many headquarters of many sub-regional institutions (BOAD, BIDC), pan-African companies (Ecobank, Asky), Togo presents many opportunities. Those are spurred by its youth, growth, rising middle class, business tourism sector which show bright perspectives, and especially an improved business climate.
Fiacre E. Kakpo

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