E-commerce : 6.6% Togolese made online purchases in 2018

ITC
Thursday, 21 February 2019 18:03
E-commerce : 6.6% Togolese made online purchases in 2018

(Togo First) - In Hootsuite’s latest global digital report, last year, 6.6% of the Togolese population carried out transactions online.

In detail, this included 5.1% of women living in the country, and 8.1% of men.

While these rates are modest, they are proof of the progress made by Togo in the e-commerce sector over the recent years.

“Also, in the region, Togo is among the first in regards to internet connectivity infrastructure,” UNCTAD said in its Rapid eTrade Readiness Assessment released in 2018. The same report further indicates that the Togolese government is getting more interested in digital transformation and e-commerce, in line with its desire to “boost ICT and foster trade and entrepreneurship”.

Let’s recall that in 2018, two new internet service providers (ISP), Vivendi and Téolis, entered the Togolese market.

Ayi Renaud Dossavi

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