Togo: “Consuming Local” month officially begins!
Tuesday, 10 October 2023 19:13 
(Togo First) - The month of local consumption or “consommer local” officially started in Togo on October 9. This edition, the fourth, was launched by the Minister of Trade and local consumption, Rose Mivedor.
This year, the event will mainly focus on finding "strategies to stimulate the consumption of local goods and services". There will be discussion panels, centered on the main theme, and on issues like product quality, and product certification, as well as the impact of analytical laboratories on the competitiveness of local products and services.
Sales exhibitions will also be organized throughout the country, highlighting "Made in Togo" products and services. Company visits and media campaigns will also be carried out.
Concerned stakeholders will also, throughout the event, take stock of previous editions and define new strategies to make Togolese companies more competitive, both locally and internationally.
According to Minister Mivedor, the three previous editions significantly benefited local producers, processors, distributors, and consumers.
"These first three editions have led to a nearly 40% increase in sales and a strengthening of the workforce in the cosmetics, clothing, and agri-food sectors. These editions were also an opportunity for the government and players to get to grips with the main needs and challenges of promoters and consumers in terms of product traceability, quality, and standards," reported Rose Mivedor.
The local consumption month aligns with the decision taken by the trade ministers of UEMOA member states in October 2019, to reorient consumption patterns to bring value to nationals, through the processing of local products and services.
Esaïe Edoh
