New World TV Expands 2026 World Cup Distribution Through Orange Deal

Telecom

Thursday, 11 June 2026 16:50

New World TV Expands 2026 World Cup Distribution Through Orange Deal

(Togo First) - Togolese broadcaster New World TV has announced a partnership with Orange Africa and Middle East (OMEA) to distribute its premium sports content through the Max it super-app across nine African countries.

The agreement covers Côte d'Ivoire, Senegal, Mali, Cameroon, the Democratic Republic of Congo, Burkina Faso, the Central African Republic, Madagascar and Guinea.

Under the deal, Max it users will be able to access New World TV's sports channels, which hold broadcast rights to several major international competitions, including the 2026 FIFA World Cup, the UEFA Champions League, and multiple tournaments organized by FIFA, UEFA and CAF.

For the Lomé-based broadcaster, the partnership is about more than increasing visibility. New World TV is seeking to strengthen the commercial value of its broadcast rights portfolio at a time when audiences are increasingly consuming content through digital platforms and mobile devices. The agreement gives the company access to the more than 25 million users Orange says it serves across the region.

The announcement comes as the 2026 FIFA World Cup, hosted by the United States, Canada and Mexico, kicks off this week in an expanded format featuring 48 teams and 104 matches. For rights holders, the challenge is not only to ensure broad distribution across licensed markets but also to protect content from piracy and audience fragmentation.

The integration of New World TV's channels and content into the Max it ecosystem and Orange Money services is expected to make access to paid programming more convenient while expanding the broadcaster's commercial reach.

The Togo-based company is responsible for distributing the World Cup broadcast feed to 43 sub-Saharan African countries from Lomé.

Ayi Renaud Dossavi

REFORMS OVERVIEW

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At the fifteenth position, worldwide, and first in Africa, under the Starting a Business index of the 2020 Doing Business ranking, Togo sustains its reformative dynamics with more reforms….

ENFORCING CONTRACTS (more info)

Compared to some years ago when it was one of the lowest rankers under the Doing Business’ Enforcing Contracts indicator, Togo, leveraging many efforts to improve its business climate, was able to jump significantly on the index in the recent years... .

CONTRACT EXECUTION (more info)

Creation of special chambers of commerce for small debts • Creation of chambers of commerce at the Court of Appeal • Civil and commercial cases now handled by distinct clerks • Establishment of commercial courts in Lomé and Kara • Lawyers and bailiffs now have access to the FORSETI COMMERCIAL platform • A maximum period of 100 days was fixed to settle a commercial dispute .

TRADING ACROSS BORDERS (more info)

In comparison to previous years,Togo has significantly improved its ranking under the“Trading across borders” indicator by adopting multiple reforms that focus mainly on the digitization and reduction in delays, for import and export procedures related to import and export.

In comparison to previous years, Togo has significantly improved its ranking on the “Trading across borders” index by adopting multiple reforms that focus mainly on the digitalization and reduction in delays, for import and export procedures related to import and export.

CONSTRUCTION PERMIT (more info)

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GETTING ELECTRICITY (more info)

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Out of all the 'Doing Business’ indicators, Property Registration is where Togo has improved the most since 2018. Indeed, after spending years in the lowest part of this ranking, the country now seeks to beat Rwanda which is the best performer on this index in Africa. To do so, Lomé has been introducing many reforms, with the latest batch implemented this year.

PUBLIC PROCUREMENT (more info)

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PAYING TAXES AND DUTIES (more info)

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